Friday, May 10, 2013

The Beer Turnstile

Carnival in Rio is exuberant and outrageous. So beer brand Antarctica as a main sponsor decided to match their advertising with a potent message of ‘Don’t Drink and Drive’. Arrive safely at home after drinking by using the a ‘Beer Turnstile’ at the metro station. Now....how do we get every subway system to implement this?



[VIA]

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