Thursday, July 19, 2012
I've only just discovered this this week. Brilliant idea.
Ad creatives James Beswick and Dan White remembered the late Beastie Boys rapper Adam "MCA" Yauch with a guerilla art installation at the MCA (Museum of Contemporary Art).
Their tribute, which is in aid of Cancer Council, involved hiring a professional human statue, decking him out in classic MCA gear and creating an unauthorised exhibit in one of the galleries. A placard resembling official signage was stealthily blu-taced to the wall beside the performer to help the illusion and explain the stunt to museum goers.