Thursday, July 19, 2012

MCA Tribute At The MCA

I've only just discovered this this week. Brilliant idea.
Ad creatives James Beswick and Dan White remembered the late Beastie Boys rapper Adam "MCA" Yauch with a guerilla art installation at the MCA (Museum of Contemporary Art).
Their tribute, which is in aid of Cancer Council, involved hiring a professional human statue, decking him out in classic MCA gear and creating an unauthorised exhibit in one of the galleries. A placard resembling official signage was stealthily blu-taced to the wall beside the performer to help the illusion and explain the stunt to museum goers.


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