Wednesday, September 19, 2012

Famous Logos and their Costs


Australia and New Zealand Banking Group logo price tag: $15,000,000 New Zealand Banking Group logo was redesigned in 2009.


BBC logo price tag: $1,800,000. The BBC logo was redesigned in 1997.



London 2012 Olympics logo price tag: $625,000. The 2012 Olympics logo was designed by Wolff Ollins in 2007. See Olympic logos from the last 100 years here.



Nike logo price tag: $35 The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.


Pepsi logo price tag: $1,000,000 The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.


Twitter logo price tag: $15 The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.

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